DotDotDash approached Coffee & TV for an experiential project transforming Citibank's newly refurbished New York locations.
Having teamed up with local photographers, Citibank wanted to convert these photos to beautiful artworks such as oil paintings and mosaics, on a variety of displays that ranged from wall-encompassing to smaller ATM screens.
The brief required 22 different 8K procedural artworks, with an animated process, transforming a blank canvas to completion over the course of 1 minute.
In order to ensure a swift turnaround and maximum flexibility for locally photographed assets, I developed a hybrid AI & CG workflow that incorporated the most creative elements of proceduralism to accurately represent a painter's brush strokes.
Outlined above, the initial AI-driven generation workflow allows for a softer, more painterly pallet to take shape, as well as a series of guidance lines that can be later converted into 2D paths.
Using these elements, a Houdini-based workflow can fill in the more structural procedures and simulations. These include where a painter would place their brush, how they might blend colours, and how they might draw more definition for objects closer to the viewpoint.
By bringing the artwork into a 3D space, you can allow a simulation to think like a painter even down to the way colours are layered - if you look closely, you can see that vibrant base hues are layered beneath and are blended into upper, more defined layers of colour, that inform realism through design.